Simply put, Oryx makes short form videos. You can see some results on the work page. If that’s all you need, we’re cool with that; skip the rest and go to the contact page. Yet, you should know we start with an insight, wrap it in a story, keep it authentic, make it personal, then subtract cliches all before we start filming. Simple. Clean. Memorable. Engaging.
Design first, then motion graphics; the word “motion” seems like it should be more important when making films, but we need a map before we move. In this case, design is the process of moving emotions to a preferred state. The moving graphics are the objects we use to send emotions in the desired direction. And yes, they’re cool.
Editing makes the story; four of the hardest words to get right. The digital bulk wrestled to the matt at shoots wrap is transformed only through the experience to know what to leave out. Perhaps it’s keeping the viewer on the edge of understanding leading to the payoff or maybe offering an intimate emotional connection, but it’s always about moving the viewer forward eager for the next frame. Editing is a filter through which stories are squeezed to eliminate impurities.
Insight is hidden truth. Turning a truth into an emotionally authentic story will help viewers come to your conclusion on their own. To quote Maya Angelou: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” More importantly, people will forget your message if all you do is talk at them.
Experience; there’s no substitute; Fifty five years collectively has turned us into keen listening, insightful, aesthetically crafty, flexibly innovative, peripheral visionaries. We’re the type of leaders we’d want sharing our fox hole if we could have us.
Our creative network is our muscle; not the physical training kind, but the people who are great at thinking and making kind. They are our first calls when we need a larger team; we brag about them so often we show their own section on our website.