Oryx is a strategic production company that chases virtuosity.
We’re thinkers and makers of stuff: the audible and visual, not the tactile or chemosensory – like watching a leaping Oryx distant enough to hear but not smell.
We don’t stink. In fact, if you ask around, all of our Creatives have a damn good reputation for bathing and delivering world-class commercial and editorial stories through video, design, photography and sound.
At the Oryx heart are two well-groomed visual professionals – Bruce DeBoer and Michelle Petrie – who combine 55 years of experience separating the great from good.
We prefer great. Great means the final project is efficient, compelling, well crafted, and emotionally linked to your brand – something that will not soon go extinct. Great means that the company we keep are highly capable professionals who still have fun but know when it’s time to go heads down with horns out front.
Furthermore, we all know what a great story is because we’ve lived long enough to have some of our own.
Bruce DeBoer is every bit the consummate professional, well-versed in just about every aspect of production. But he also has the more elusive quality of great taste—and that’s what makes him such a strong partner when bringing ideas to life.
“No pun intended, but when it comes to photography Bruce thinks big picture. He’s constantly thinking beyond the shot at hand, making sure he’s helping communicate a story. And a story with beautiful composition, lighting, and color, but more importantly, emotion. That’s what Bruce brings to a shoot. That’s what lifts Bruce above other photographers.”