Michelle Petrie
Michelle Petrie
MY LIFE STORY

Break the Status Quo,

Hopelessly Love What You Do.

Michelle lives what she tells her son,“homework matters“.  This means knowing the full landscape where you plant your brand, knowing your story, and knowing what your audience craves. Her mantra involves getting to know these things and develop strategies around them to make your story exceptional.

We’ve seen her so obsessed – with quality and detail, no matter how large or small the project, not believing on “half-ass” work just to get it done – that she’ll spend nights on the letterpress in our office hand embossing wooden business cards. She takes your brand, and thus hers, very seriously. “Great Branding is when you do everything right from the intro phone call to final delivery.”

 It’s what makes her exceptional.

TIMELINE
1998-Present
Awards Won

Local & Regional Gold ADDYs 2013-15
Local & Regional Southwest District ADDY
Silver & Bronze ADDY
Local Austin Bronze ADDY
HOW Magazine, Self-Promotional
National Citation of Excellence ADDY
Print Magazine, Regional Design Annual, 1998
10th District ADDY, 1998
Local Gold ADDY, 1998

2016-Present
Creative Director, Motion Graphics Designer :: Oryx Creatives

Petrie Creative is an integrated design firm with a passion for creating new brand experiences and compelling storytelling.

2004-Present
Principal + Creative Director :: Petrie Creative
2004 (10 Months)
Interactive Art Director :: T3 Advertising - Austin, TX
2002-2004
Art Director :: Jolly Design
2001 (10 months)
Interactive Art Director + Designer :: BAM! Advertising
2000-2001
Senior Art Director :: American Pie Design
1996-2000
Partner + Creative DIrector :: Nsomnia Design