Break the Status Quo,
Hopelessly Love What You Do.
Michelle lives what she tells her son,“homework matters“. This means knowing the full landscape where you plant your brand, knowing your story, and knowing what your audience craves. Her mantra involves getting to know these things and develop strategies around them to make your story exceptional.
We’ve seen her so obsessed – with quality and detail, no matter how large or small the project, not believing on “half-ass” work just to get it done – that she’ll spend nights on the letterpress in our office hand embossing wooden business cards. She takes your brand, and thus hers, very seriously. “Great Branding is when you do everything right from the intro phone call to final delivery.”
It’s what makes her exceptional.
Local & Regional Gold ADDYs 2013-15
Local & Regional Southwest District ADDY
Silver & Bronze ADDY
Local Austin Bronze ADDY
HOW Magazine, Self-Promotional
National Citation of Excellence ADDY
Print Magazine, Regional Design Annual, 1998
10th District ADDY, 1998
Local Gold ADDY, 1998
Petrie Creative is an integrated design firm with a passion for creating new brand experiences and compelling storytelling.