Michelle Petrie
Michelle Petrie

Break the Status Quo,

Hopelessly Love What You Do.

Michelle lives what she tells her son,“homework matters“.  This means knowing the landscape of your market, knowing where you need to plant your brand in it, knowing your story, and knowing what your audience craves. Her mantra involves getting to know these things in order to develop meaningful connections and experiences— with brands, with products, and with people.

A senior-level creative with over twenty years experience in agencies and distributed teams, she’s launched hundreds of campaigns, companies, products, and evolutions of technology since the ‘start’ of that thing called the internet. Her level of quality, dedication to detail, and insight into brand strategy is what makes all the difference in our storytelling.


Michelle has gotten recognition for the clients and agencies she’s served over the last two decades: local, regional and district Gold ADDYs, National Citation of Excellence ADDYs, the W3 awards, and has been featured in HOW and Print Magazine.

Creative Director :: Oryx Creatives
Principal + Creative Director :: Petrie Creative

An integrated design firm with a passion for creating new brand experiences and compelling storytelling. 

Strategic branding, creative direction, UI / UX design for the higher education sector, disruptive technologies, remotely distributed teams, and start-ups.

2003 Austin -2006 NYC
Interactive Art Director :: T3 Advertising - Austin, TX

Leading and managing national multi-channel digital campaigns, and advertising projects at a large, fast-paced agency environment for Dell SMB, Ingenix / i3 Research, JC Penney, Universal Studios Florida, Courtyard Marriott, and the Wall Street Journal.

Art Director :: Jolly Design, Austin
Interactive Art Director + Designer :: BAM! Advertising
Senior Art Director :: American Pie Design
Partner + Creative DIrector :: Nsomnia Design, Austin